airasia — Ready For Travel Campaign
While the world has begun to open its doors and ease up on Covid restrictions, airasia has been preparing its flights and other services for everyone to enjoy. The Ready For Travel campaign was created to let guests know that every staff member - from pilots to guest services - has been diligently doing their part to ensure the highest quality of service and safety when it comes to travelling.
My main task was to translate these messages into campaign visuals and press releases. The team and I brainstormed on the messaging while I proposed some visual directions. After locking down on one, I worked closely with the photographer to capture these candid and happy expressions of the Allstars, and edited them into the finalised version of the Ready For Travel campaign visuals.
My main task was to translate these messages into campaign visuals and press releases. The team and I brainstormed on the messaging while I proposed some visual directions. After locking down on one, I worked closely with the photographer to capture these candid and happy expressions of the Allstars, and edited them into the finalised version of the Ready For Travel campaign visuals.
Principles
Art Direction, Graphic Design, Photo-editing
Softwares
Adobe Illustrator, Adobe Photoshop
Softwares
Adobe Illustrator, Adobe Photoshop
Year
2021
