Querencia (@myquerencia.co) is a mental health service, a place where any individual can find rest and strength in. The Spanish term “Querencia” is a part of the bullring where the bull takes its stand. It is a place where the wounded bull goes to recharge and reorients itself, which reflects the brand’s proposition to provide a safe haven for anyone seeking aid. The logo design was created to reflect this metaphor and visually depict the bullring, while symbolising the “Q” in Querencia.
Principles
Principles
Branding, Logo Design
Softwares
Adobe Illustrator, Adobe Photoshop
Client
Querencia
Year
2020
